Study: big positive changes taking place in e-commerce in 2015




A study conducted by SimilarWeb platform, specializing in online analytics, the occurrence of several significant positive changes in the field of e-commerce by 2015 this month.

The study pointed out that the field of e-commerce over the Internet will see a restoration is preceded by 2015, driven by several key factors, most notably the proliferation of small electronic stores and attention to marketing via social networks.

The study showed that small electronic stores will contribute to the conversion of a large movement of visits to the most famous platforms, especially since the majority of these small shops are promoting the sale of products displayed in the origin of other platforms such as the largest “eBay” and “Amazon” and “Express”.

And will see four platforms for direct retail sale via the Internet, according to the study, a large volume of e-commerce traffic during the current year, and they are “Amazon” Amazon and the “Flip Card” Flipkart and “Hobive” Shopify, and “Express” Aliexpress.

It was the four platforms have witnessed a remarkable growth in traffic during the months of 2014, SimilarWeb predicted that this growth will continue during the current year because of what they provide factors to attract consumers, most notably the shipping options to most countries of the world and new marketing policies.

The study emphasized that social networks will be a key factor in the growth of traffic to e-commerce platforms through 2015, and pointed out that the network such as “Bandreast” Pinterest is one of the most striking examples of networks that support dramatically purchases online.

She SimilarWeb platform in the study that in 2013 and 2014 following social networking visits accounted for a large proportion of the total traffic to e-commerce sites, and social networks contributed to the heavy volume of visits to the platforms were non-famous, such as “Aetsi” Etsy specialized in the sale of products made manually.

In America, “eBay” eBay platform recorded a growth of 57 percent in visits from social networks between 2013 and 2014, while the “Aetsi” recorded a growth rate of 29 percent, and the “Amazon” by 19 percent, and “Walmart” Walmart 6 percent.

It is noteworthy that the study predicted further that platforms such as “eBay” and “Wal-Mart” will see during 2015 greater challenges to maintain a large traffic taking place annually, and in light of the loss of the American pallets marked for part of its share of the dominant e-commerce market in favor of other platforms are on the growth from outside the United States, especially the “IKEA” specialized in the sale of furniture.


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