STUDY: GOOGLE MANIPULATES SEARCH RESULTS TO THE DETRIMENT OF USERS

Jul

1

2015

The company Google consciously manipulates search results, says a new study. In work published on the website of slideshare.net, provides evidence that the search giant to create obstacles to their competitors, and also limits the freedom of choice of Internet users.

The study, which was funded by a rival to Google, the search engine services to Yelp, found that Google to manipulate search results by promoting its own services to achieve superiority over the competition. According to researchers, this practice not only violates the antitrust laws, but also does harm to Internet users.

In the past, Yelp has already accused of abusing Google SERPs.

Yelp has conducted a little experiment called “Focus on the User (” focus on the user “). The company has created a plugin for the browser that is able to display search results without automatic ranking and bind to cards that practiced Google 2009 year. 2690 people survey showed that users were on 45 per cent more likely to select search results based exclusively on the principle of relevance, rather than those that offers current search engine Google.

When the facts change, we change our opinion. The most surprising and shocking is that Google shows not the best results. In fact, the system prompts the user search results deliberately worse quality, said publication of Re/code study author Tim Wu (Wu), scholar and a former adviser to the United States Federal Trade Commission.

The researchers concluded that Google is pursuing a policy of avoiding competitors to dominant positions on the market.

TAGS: GOOGLE, INTERNET, RESEARCH, SEARCH, SEARCH ENGINES.

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