Study: increasing existing services to locate users via their smartphones




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Study: increasing existing services to locate users via their smartphones

Geographical location information is used for phone users in different applications and services

Eating study report describes the new opportunities arising from the increasing subsidized phones feature GPS or Global Positioning System, which exceeds the number 770 million phones around the world.

The report highlighted the Business Insider site to bypass services based on GPS property check in, and applications such as “Foursquare” to new horizons include advertisements and service-oriented as travel applications and weather conditions, and the potential to search according to the site.

The report explained the impact of the existing data on the GPS system to change mobile phones; On the one hand attracted ads targeted by location of many because of their effectiveness and their prices, the more eating advertising activity is located within walking distance of a mile or two miles user, the more likely click on the ad over the phone.

On the other hand, there have been a number of features and characteristics that are made available to users according to their site, which is hired by many applications, such as Google, Facebook and Twitter and Anstagram., And increased the users interact with it.

The report also pointed to research capabilities, according to the geographical location to integrate tens of thousands of small and medium-sized enterprises in the economy of mobile phones, and with the establishment of more and more users to search for local content using the phone, according to Google’s looking 94% of mobile users for local information.

The report of “Business Insider” to different ways to collect data on the geographic location of mobile users, which vary in accuracy.

These include road users register their data when creating a mail or use one of the applications, as well as wireless communications, “Wi-Fi”, which require the presence of a point, “Wi-Fi” active; provides wireless connectivity accurate data on the site can locate the user in a shop particular, which is why Some stores pay to provide Wi-Fi connection, which enables it to direct ads via mobile phone.

And other methods to collect information geographical location of the user’s communications tower; where the phone sends data location to communications tower closest to him with an estimate of the distance, which is what happens when you do not reach signals the site to slice the GPS in the phone in enclosed spaces, and produces information that is fairly accurate . And the recent least accurate way is the IP address of the “IBM” or Internet Protocol.

The report pointed out that raised gather information on the location of the user of problems relating to the protection of privacy, and allows systems iOS and Android users the ability to prevent the property location tracking across operating settings.
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