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Study: Internet users avoid ads search engines
Academic study confirmed that a large group of Internet users avoid commercials that contain search results on different drives, and that those declarations do not positively impact their SPV.
The study showed that the commercials aimed at Internet users use search engines do not have short-term benefits, and that many of the buying behavior of users who suffer daily does not change the way that they accept to buy the product or service experience.
The study reveals that highlighted in the newspaper “the guardian” that experienced Internet users typically do not interact with the ads, with the category of new Internet users are the most interaction with those ads.
The academic study, conducted by researchers from the universities of eBay Research Labs “California Berkeley” and “Chicago”, the results of a series of experiments on the advertising campaigns launched on different search engines such as “Google” search engine “bing” of Microsoft.
“Bayern finds sharp Professor of marketing at the University of South Australia that” Google “would be more angry of that study, as indicated on his Twitter site.
The “Google” has made more than $ 12 million from advertising revenues during the second quarter of 2013, an increase on an annual basis is estimated at 15%, and the company is America’s largest companies benefiting from advertising on search engines.
It is noteworthy that the study focused on testing of advertising campaigns for major brands, so the researchers explained that some of the declarations made by unknown brands and emerging received more interaction than general advertisements received Amat famous commercial.
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