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Study: Russian advertising new iPhone like only 19% of viewers
Last week, Apple launched on Russian television its first advertising campaign . According to research analysts, infomercial “Duet”, which demonstrates the new iPhone and iPhone 6 6 Plus, like only 20% of viewers.
Now Russian television channels broadcast two promotional videos. The first is devoted to a new smartphone iPhone and iPhone 6 6 Plus, the protagonists of the second – a girl and a boy, controlling health through applications for devices Apple (movie voiced known TV presenters Olga Shelest and Anton Komolov).
Mail.Ru collected edition of user response to the first own commercials Apple and conducted a survey in which people responded to the question “How do you assess the commercial Apple?». According to the survey, only 18.92% of users positively assessed the promo video, and 81.08% of the respondents expressed their negative attitude towards the first Apple’s commercials on Russian TV channels.
A source in one of the advertising agency evaluates all Apple advertising campaign until the end of the year at 50-80 million rubles . “Judging by the intensity with which started an advertising campaign – about 200 standard GRP per week – we can expect that by the end of the year Apple will spend on the promotion of iPhone 6 in Russia at least 80 million rubles.” – Assesses the managing partner “Quendi RusMediaAudit “Dmitry Cura. Apple previously advertised their electronics on the Russian TV, but not directly, but through mobile operators and distributors.
Experts say that Apple uses advertising on television only in those markets, which are considered more or less mature. In addition, the advertising campaign is to positively affect the sale before Christmas. However, some analysts attribute the launch of a campaign to increase the price of “apple” technique . For branded smartphones from Cupertino now have to pay 25% more than before.Viewing:-165
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