Study: Social networking and effective way in the crowd mass in record time




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Study: Social networking and effective way in the crowd mass in record time
Study: Social networking and effective way in the crowd mass in record time


April 19, 2013

Explained research done by a number of professors at the Institute for the “source” Emirati and others from universities and institutes around the world, that the means of social communication extremely effective in doing mass crowd in record time.

Search and knows the term “mass mobilization” with the ability to rapidly mobilize people to face the challenges in disaster situations or help in finding a missing child, and research indicates the ability of social networks in particular, to do this the crowd, despite the limited use in this article.

The research analyzed the results of the contest “Challenge Balloon Red” Red Balloon Challenge, organized by Projects Agency Defense Advanced Research (DARPA) in 2009, where he was monitoring the prize worth $ 40,000 for the competition; The competition aims to measure the ability of social media to communicate between people at full speed and require teams competing GPS location coordinates for 10 monitoring air balloons randomly distributed in undisclosed locations across the United States.

The team succeeded from the Massachusetts Institute of Technology (MIT) to find all the balloons within 8 hours and 52 minutes by mobilizing volunteers, depending on the means of social communication.

The social media is able to crowd the mass rapid significantly, without the need for the role complementary to other media, suggest computer simulations to the possibility of repeating what happened in the contest “balloon” Red success rate of up to 90%, but this outcome successfully needs to be be the perfect all circumstances being affected by several key factors are different, and this vulnerability to impose limits on the power of social means of communication in the rapid response.

Research has shown that the success of social media in the crowd depends largely on individuals continues effectively, and on the speed of response and the ability to mobilize people in distant places.

The possibility remains the lack of success in the major search even under these conditions, where success requires a large number of passive participants, they are those who do not necessarily participate in the mobilization of the others, but it may help if they saw in the sky a red balloon.

Search and carry the title of “mass limits of the crowd” and took in the completion of two years of intensive scientific research in the laboratory of social computing and artificial intelligence, led by Dr. Iyad رهوان, Assistant Professor and Head of Computing and Information Sciences at the Masdar Institute of Science and Technology.

The first author of the paper research is Dr. Alex Rutherford, Assistant Professor at Masdar Institute and a member of the laboratory of Dr. رهوان, and participated in the work also all of Professor Alex Pentland of the Massachusetts Institute of Technology (MIT), and Dr. Manuel Cibrian of the National Foundation for Information and Communication Technology in Australia, and Sohan de Souza of Masdar Institute, and Professor Esteban Moro from the Carlos III University in Madrid.

And Dr. Iyad رهوان, said: “The first result of our findings is to identify the foundations to achieve the task of searching in a timely and effective distribution without any use of traditional media. In the wake of competition balloon Red Agency projects Defense Advanced Research (DARPA), it was not clear whether he could rely on social media only to achieve this task without relying on the media, we have shown that this is indeed possible, and we found also that the challenge lies in the extent of man’s capacity to participate, and that all the conditions for success are available in the scope of what we know about social networking and the speed of interaction between them, and without it may not be a great success. ”

Commented Dr. Manuel Cibrian, associate professor in the preparation of the paper and a member of the winning team from the Massachusetts Institute of Technology (MIT), on the search results by saying: “Basically, we can not find 20 balloons during nine hours, and we can not find 10 balloons at a time less than Astgriqnah “.

Commenting on the publication of the research paper, said Dr. Fred Movenzadeh, president of the Institute source said: “The papers published in prestigious scientific journals valuable opportunities support the sector of information and communication technology, and offers expertise in advanced analysis and research. With the support of the wise leadership of the UAE, Masdar Institute has published several scientific papers in international journals distinct, which enhanced its position as a global research university. We expect to provide faculty members at the institute a lot more of similar research papers in the coming months, reflecting the contribution of actors in achieving the objectives of the development of human capital in Abu Dhabi. ”

The Masdar Institute, which was established in collaboration with the Massachusetts Institute of Technology, offers its students tremendous opportunities in various fields of scientific research, starting with the research theory and then applied and the end stage of commercialization, the Institute aims to contribute to support economic diversification in the UAE through the development of technical innovations and the preparation of the necessary human resources, the Institute is also committed to through teaching كادره and his students, to find solutions to the challenges of clean energy and climate change.
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