Study: Technology companies are spending a lot of money without interest




She noted a new study carried out by Jeenbakt Research Institute recently that large companies often spend a great deal of money on promotion and the accumulation of their own technologies, as the new study indicates that nearly 70% of what is spent may be useless and miscalculation.

Research Institute where he found in the new study that approximately $ 600 billion was spent on digital projects, and there is nearly $ 400 billion out of $ 600 billion has been invested in projects that do not live up to expectations and return on investment ROI.

The study found that companies are, in fact, regardless of money and investment in existing technology and a list, or the succession of technologies and systems and the certifying them rather than new technology.

The estimated global market for spending on technology today at about $ 4 trillion, predicts research firm Jarndtr that this amount of shrink by about 5% this year.

She pointed to research Jarndtr company he is wasting a huge amount of money, and suggests Jarndtr on companies that operate through a smaller amount of money, invest wisely and better.

Said Gianni Giacomelli Naias president of product innovation department in Jeenbakt “We have the efforts of a large current in a range of techniques which include cloud computing centers and large data and technology, social and there are at least 67% of these efforts has been canceled or the end of a disappointing over.”

Giacomelli said, “is in the world of research and development, spending a hallmark of product innovation may be considered as the results of the findings of this study, the effects of competitive”.

He completed “It is important that companies get better otherwise we will not get the productivity and the impact of technology and competitiveness,” he said “The new technology will not have an impact if it goes on like that.”

Based on the spending index, the large companies that spend a lot on what technology is often seen as a pioneer in its field, such as Silicon Valley companies, which are tech giants and major banks.

Results Jeenbakt study has strengthened to some extent from the results of other studies indicate that separate the big spending on technology may not be effective significantly as companies are trying to convince people.

And has in the past year, Bernstein Research Foundation analyzed the proportions of research and development with a group of companies is estimated at about 68 company’s historical spending, but pointed to a relationship between these rates and the performance of the stock.

Where analysis pointed to the existence of many cases carried out by the companies regardless large part of the money on research and development has seen the performance of its shares lower advanced level in five years later, while companies spent less performed better than to suggest that research and development is not a criterion ideal for the performance of the stock or product innovation at companies.

According to the idea of ​​companies throwing a large amount of cash and then work on getting revenue is the idea of ​​contradiction efforts as companies technology and indicate that the priorities of the companies are not in place and it promotes the belief that they spend a lot of money on existing infrastructure rather than make new breakthroughs in technology .

And semi Giacomelli is the fact that the person to spend a lot of money on what has to find himself later still using the same old things, but with some modifications side and frills.



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