Study: the cost of restoring the company’s reputation after damaging the reputation of 200 thousand dollars




57% of companies around the world acknowledged that cases of breach of information security, which suffered in the past year have had negative repercussions on business reputation.

The average cost of reputational damage incurred in each case a breakthrough for small and medium-sized businesses more than eight thousand dollars, while the cost of reputational damage suffered by the big institutions have exceeded $ 200 thousand US dollars.

These figures were based on a study conducted by Kaspersky Lab in cooperation with B2B International in 2015 with the participation of more than 5,500 who specializes in information technology from 26 countries around the world, including Saudi Arabia.

The study pointed out that the successful companies, which can continue in an environment characterized by highly competitive, mainly based on substrates beyond the scope of the efficiency and quality of the product or service.

He also noted that gain the confidence of customers and partners can earn higher profits for the company, and play a good brand reputation of any decisive role in building that confidence. In contrast, the loss of consumer confidence in the company often leads to lower profits, and sometimes bankruptcy.

And reputational damage depends directly to determine whether news of the security breach might leak or no leak to the media.

And it approved 22% of the companies surveyed around the world leaking information about one of the cases of the breach suffered by the media and disseminated to the public. It is possible to measure the size of the damage to business reputation of a company by identifying the amounts that the company was forced to spend in order to restore its image.

A company out of every four companies have been forced to seek help from external public relations consultants. It is interesting that companies have begun, over the past three years, to pay more attention to the positive business reputation.

Said Konstantin Voronkov, head of management products endpoints at Kaspersky Lab, “regardless of whether your company is large-sized or small, the damage to business reputation may cause harm to any company on an even keel.”

He said: “In light of these challenges, it is important for companies to take all possible measures to ensure the security of information has. Thus, the provision of sophisticated, multi-layered security protection for each of the infrastructure for information technology companies in the components will help protect corporate information, which occurs internally leak, and the pirates who are trying to penetrate the network. “


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