Study: the first quarter of 2013 witnessed the largest decline in sales of personal computers




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Study: the first quarter of 2013 witnessed the largest decline in sales of personal computers

Company report showed IDC, specializing in market research and advisory services, a decline in sales of personal computers around the world during the first quarter of this year by 13.9% compared with the same period last year. And so is the worst quarter since 1994, when the company began monitoring computer market QoQ.

The total number of units sold, which includes desktops and laptops, Netbook and “Work Station”, 76.3 million units. And exceeded the current rate of decline worse IDC forecasts that reached 7.7%, the fourth quarter in a row that a contraction in sales of personal computers.

And saw the markets of Europe and the Middle East and Africa had the largest rate of decline; reaching 16% the number of 23 million units only affected by uncertainty about the state of the economy south of Europe, next to an increased reliance on mobile phones.

And recorded the Pacific excluding Japan and Asia were down 10.3%, the first time that up to this ratio. The market saw the United States contracted by 12.7%, for a total of 14.2 million units, a number at least since the first quarter of 2006.

Did not exclude Japan from decline, which was in line with expectations, due to some economic improvement, which support the process of replacement before the end of the specified time to stop supporting “Windows XP” next year.

According to David Daoud, research director and personal computing at IDC, decline was no surprise, but its sheer size, such as a disturbing surprise. David said: “take the industry at a critical crossroads, and it will take strategic decisions to compete with the proliferation of alternative devices, and keep on relevance to the consumer.” He added that companies will have to reconsider their organizational structures and discuss strategies for the market, next to the supply chain, distribution and products to cope with shrinking demand.

Regarding top five global producers, has long decline in sales, all to varying degrees with the exception of “Lenovo”, and retained “HP” first place, down by 23%, which is the worst figures since the acquisition of “Compaq” in 2003.

Followed by a narrow margin “Lenovo” which represented no exception, having maintained the rate of sales, and achieved a growth in markets of the United States of America. And solved “Dell” in third place, followed by “Acer” then “Asus”. As computer hardware sales fell “Apple” facing huge competition from its “iPad” product.

According to a report IDC that despite the slight improvement in the economy, and new models of devices that support “Windows 8”, the sales of personal computers have plummeted around the world, at a time acquires a tablet devices and smart phones on the increasing share of consumer spending.

And met with the personal computer industry’s efforts to enter the touch features and devices very thin traditional obstacles such as price and the provision of components, and while struggling to provide new innovations that distinguish them from other products and encourage consumers to acquisition, facing stiff resistance to the changes that are described burdensome Balmklfah.

It also did not help the launch of the operating system “Windows 8” recovery in the market. Said Bob O’Donnell, vice president of IDC program for customers and offers: “At this point – unfortunately – it seems clear that the release of Windows 8 not only fails to provide a positive impetus to the computer market, but it contributed to the slowdown in the market.”

He added: “While eighth some users new elements and potential touch in Windows 8, reduced the radical changes in the user interface such as removing button” START “friendly, and cost associated with the touch technology of attractive computer compared with tablet devices and specialized hardware other competition.” He pointed out that Microsoft will take several several tough decisions if it wants to reactivate the computer hardware market.
idc personal computers reports



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