Study: TNS company offers users attitudes towards mobile applications




Study: TNS company offers users attitudes towards mobile applications
The study stressed the need for marketers realize that the impact of mobile phone on the “procurement approach” has become a reality.

Said Steve Hamilton Clark, CEO of TNS Middle East and North Africa, a market research firms specialized in the world, that the proportion of owning a smartphone devices is high in the United Arab Emirates, where 73% and looks most users to buy the latest versions of these devices.

Hamilton Clark predicted a massive rise in the use of more advanced features and applications, is attributed to the increased use of the Internet via mobile phone. He said that the use of the Internet via mobile phone in the UAE exceeded all utilization rates which maintained 41 percent in the Middle East and North Africa and 51% in the world.

And Hamilton Clark talked about in-depth insights that have been reached from the annual Mobile Life study conducted by the TNS company, which is based on the behavior and attitudes and incentives Answers users.

He Marketers should be aware that the impact of mobile phone on the “procurement approach” has become a reality, due to the spread of the culture of mass purchasing replacement coupons significantly in the UAE. So brands should now adopt mobile applications and uses to support its in-store sales.

He added that, however, should marketers put some numbers in mind, it is between 75% of mobile phone users who download free apps, 67% of them said they do not prefer to download a lot of applications, causing chaos in the phone, while the 61% often forget the applications that have been downloaded within weeks.

The study showed that the more people access to smartphone technology, increasingly keen to use the new content and multiple functions offered by this technology as long as the experience gives them comfort and reassurance and convenience in addition to independence.

And Hamilton Clark explained that on the other hand, says 78% of the people that the best applications of the websites in the mobile phone to display the content, while the same percentage they delete the applications if they are not interesting. While 73% of people feel “disturbed” if the application does not contain all the features when you use the Website.

The company TNS study confirmed that there is a very big possibility for the use of applications between mobile phone users, but they are advised to identify the user behavior deeper before adopting these trends fully.

Clark Hamilton stressed the need to take into account that there is no specific pattern in marketing;, but must be in-depth discovery of every segment of shoppers in order to ensure their needs and desires.

He concluded by saying that it is necessary to find an integrated approach that meets the needs of users at all points of contact during our quest to choose a variety of ways to search for a sense of tranquility during the purchase.
Related Topics:

E-Marketing ,
Smartphones ,
Smart phone applications

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