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Study: Use of social media increased by 30% in the month of Ramadan
Extensive use of social media during the holy month provides a golden opportunity for companies to reach a larger audience.
Inc. today published “The Online Project” specializing in social media in the Middle East, the report deals with the analysis of behavioral trends for users of social media in nine countries in the Middle East during the holy month of Ramadan.
The report revealed that the use of the public for social media in the Middle East increased by 30% during the holy days of the month, where increasing use of personnel hours to social networking sites. In addition, more research on the pages of various brands during the month of Ramadan, which provides a great opportunity for companies to communicate more with consumers.
Has “The Online Project” follow-up activity users of my site “Facebook” and “Twitter” in nine countries in the region, including Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the UAE, in order to provide an overview of trends in the use of social media, and to determine the levels of participation and the times when they use these platforms.
And past periods show that consumer spending up to its highest level during the month of Ramadan, and this is what is, according to the company, as a catalyst for companies operating in the Middle East to increase its spending by 20% during the holy month. Where the hit “The Online Project” an example of the four largest telecommunications companies have spent about $ 200 million in the month of Ramadan. As a result, he realized officials Marketing in regional institutions need to launch promotional campaigns during this month, and the importance of taking advantage of social media to the extent possible for being platforms enables access to the largest class of the public, especially during this period of the intense activity over any period during the year.
In this regard, said Zafar Yunus, founder and CEO of “The Online Project”, they would have noticed that the use of social media and user habits change significantly during the holy month of Ramadan, so it was preparing a detailed report identifies through trends in the use of social media, and how users interact with them during the holy days of the month. To this end, the company monitors thousands of tweets on Twitter and posts on “Facebook” in nine countries in the region to study the behavior and user guide. The results of the research showed very active users on Twitter in the early hours of the evening, about 7 pm, a period that precedes the date breakfast.
He said he did not doubt that this period represents a great opportunity for companies wishing to reach the largest group of users. But by taking into account include specialized content meets the needs of the target audiences so that it is a kind of leisure and entertainment and value added.
She said “The Online Project” It is, after analysis of the numbers, put the top five tips for making the most of communicating with consumers during the month of Ramadan, as the holy month of Ramadan is a special time of the activity of the public in the Arab world, whether online or off, so you should determine the best the times that you can launch your ad campaign without spending a lot of money. Moreover, the organization of publishing times and is suitable for the public to achieve maximum participation.
The company pointed to the need to improve the content in line with the interests of the user during the holy month, and preparation of specific content accordingly to stay in touch and build stronger relationships with the public, in addition to increasing budgets to support the announcement was made during the month of Ramadan, which is characterized by the holy month high participation rates, and thus can increase spending to support more content in Ramadan. The company also stressed the need to implement a comprehensive marketing campaigns through increased use of social media as well as the use of media and audio-visual and written to reach a greater impact and multi-during the holy month.
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