Study: Use social media contributes to the increase in corporate profits

Jul

1

2013

Study: Use social media contributes to the increase in corporate profits
28 percent of companies that used social media have reported an increase in profits

Possess small and medium-sized companies that use social media more opportunities by 56 percent compared to other companies to increase revenue, according to a new study carried out by the Foundation “Maop Business Monitor” New Zealand specialized market studies.

The study found that about 28 percent of small and medium-sized companies that used social media have reported an increase in profits, compared to 18 percent to other companies, according to the report.

The study found that 20 percent of SMEs use social media in order to improve their work, and that one out of every five companies among the companies that have been under study introduced the position of “director of social communication”, as a further means to establish relations closer with customers, suppliers and partners.

And sees “Tim Reid,” Executive Director of the Foundation “Mueb” that many of the social networking tools such as Facebook or blogs do not require financial investments remember to contribute to raising the level of work, and improve the company continues with its target audience, which require time only.

He said, “Red” that one out of every five companies only used platforms and social media, despite that about half of the owners of small and medium-sized companies are using smart phone or more to manage their business. He added that the study showed that some companies did not have the confidence needed to implement social media within the business.

Other results reached by the report, is that 10 percent of small and medium enterprises using Skype or means of communication over the Internet for communications relating to work, while used 9 percent of companies Entries of the company to deliver the news, and used 16 percent of the companies Facebook and YouTube and Google Plus to communicate with customers.

The recent report from the Foundation “Deloitte ACCESS Aaconomiz the” have pointed to similar results where found that small businesses that use digital technology effectively, such as social media and e-marketing, you can achieve an increase in annual profit an average of about 350 thousand dollars.
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