-Surface owners more satisfied than iPad owners

Apr

7

2017

Microsoft topped the list with the highest overall satisfaction in the United States for tablets, and Microsoft’s Tablet PCs surpassed this year for the first time ever on Apple’s iPad, according to a new study by JD Power, a leading marketing research firm. About consumer satisfaction.

Microsoft achieved a high rating for features and other factors such as design and format, with Microsoft scoring 855 points on a scale of 1000 points, Apple recording 849 points and 847 points for Samsung, while the average score for all brands surveyed was 841 Point.

Microsoft has worked across the Surface platform to expand the possibilities that tablet computers can do, and have set customer satisfaction in mind. These computers are similar to laptops in terms of their ability to perform many things, yet they still work as basic desktop computers, Attractive.

Microsoft’s top-performing features in three areas are the wide range of pre-installed applications, Internet connectivity, and the availability of accessories supported by the manufacturer.

Users of Microsoft Surface have the highest rates of use of plugins and accessories, which confirms the diversity of the device, including accessories on the pen (48% versus 27% for average general use) and actual keyboard (51% versus 14% ) And mouse (27% versus 6%).

Microsoft has also achieved the highest ratings for features such as a variety of I / O ports and the amount of available internal storage space. It also has the highest ratings for design and format in terms of computer size, quality of materials and design appeal.

Customers who use Microsoft computers are the most responsive to new technology, with more than half of Microsoft customers (51 percent) saying they “somewhat agree” or “strongly agree” to say that they are among their first friends and colleagues in testing new technology products.

Microsoft has the highest percentage of younger customers compared to their competitors, and Microsoft customers are more likely to consider and consider productivity characteristics, including Internet browsing, e-mail, e-writing, payments and mobile banking.

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