Surface Pro is the first real challenger Apple – says Microsoft




Surface Pro is the first real challenger Apple – says Microsoft

With the Microsoft Surface has gone into the hardware business. One believes in the company because it is the first manufacturer Apple may defy, while all other tests of candidate Mitt would have failed.
The Surface Pro is the first real challenger Apple – says Microsoft

Strong stuff from Redmond, from which one might be with Google and not particularly thrilled – especially since Microsoft now we just could not yet convinced that the two devices know to inspire with great sales figures. Why Microsoft now believes, however, that with the Surface Pro the true “Apple Killer” has at the start? Microsoft has held out for quite a while when it comes to design issues were and the things that are really relevant to the consumer. They’ve sat back and trust that the various OEMs out somehow.

But now only one had returned to beside the software again reinforces itself deal with how I look and what the hardware components, the devices should be fitted. Microsoft points out that one in four product categories – media players, tablets , smartphones and touch devices – faster at least one year at the market was as Apple. However, it has a variety of reasons – we are talking about the wrong strategic decisions – no capital beat it. Microsoft wanders into strategic ways so thoroughly on the hair shirt.

Steve Ballmer’s Senior Advisor Craig Mundie believes that you have with the Surface finally created the piece of hardware with which you can be seriously dangerous from a technical perspective and also from Apple Design view:

One of the big challenges that the company faced in the last couple of years was just the question of, would there be a very high quality physical device that would go up against Apple?

Exactly this device has one now created in their own view and believes that you can now check the purchaser thereof, that are willing to pay a reasonable price for exceptional quality and design:

We set out to prove with Surface That You can do that. I think that certainly people have acknowledged that.

Well is, now just the question of whether “the people” that have recognized really for themselves and accordingly take a decision in a row for the Surface Pro and the Microsoft ecosystem – or whether Microsoft things here a little too optimistic about the looks. One in the company knows that it costs a lot of time, money and energy to position itself as the Apple counterpart at eye level, but you are willing to take on all this. After the high price, poor availability and also the confusion around Windows RT and Windows 8 , Microsoft has certainly not been playing much in the cards, it is now the subject company from Redmond, to convince us that we here can attack seriously and will .


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