Survey: Brand loyalty of iPhone users on decline?




Apple indeed still has a large market share in smartphones , but increasingly must do something to keep his iPhone in the future attractive. An example of the declining interest in the Apple iPhone now comes from South Korea, where market researchers have interviewed thousands of smartphone owners about the plans for their next device.
Survey: Brand loyalty of iPhone users on the decline?

Market researcher DigiEco have a total of nearly 3800 people surveyed who call their own a smartphone and 13-69 years old were. It was a question of what brand the device would come, which is to be the successor of its smartphones currently in use. Of the 416 respondents who own an iPhone, 53 percent of all declared that they want to buy a new iPhone in the future. In the case of user devices from Samsung’s Galaxy S series were only 35 percent believe future rather choose a device from another manufacturer. Around 16.3 percent of the Galaxy users would rather reach for their own information on an iPhone, while it reversed at 34.6 percent of iPhone users in the future a Samsung Galaxy smartphone should be.

The reasons for the change are obviously quite different. For about a quarter of Koreans surveyed the design is the most important factor, while 20 percent select your device to the mark and 19.5 percent of the customers for the respective operating system. Of course, as South Korea is home to Samsung’s not exactly representative, but Apple’s iPhone is also quite popular there – especially at 20-30-year olds in and around Seoul. In general, the survey results suggest, according DigiEco that brand loyalty has now abated significantly iPhone users or fails generally lower than previously thought. You assume that Apple is losing market share in South Korea, while Samsung’s dominance can continue to expand.


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