Survey: Half Dutch replaces smartphone until it is broken

Jan

15

2016

Half of the Dutch replaces his smartphone until it is broken. That concludes Deloitte, based on its own research. In other European countries, people use their phones according to Deloitte far less often until it is broken.

Where the Dutch in 1840 surveyed in the Global Mobile Survey, 49 percent said they continue to use a device until it can no longer, in many other countries the percentage is lower. In Germany, for example, around 30 percent and in France and the United Kingdom around 25 percent.

In the Netherlands, Samsung is the most widely used brand. About 40 percent of respondents say they use a device of that mark. Apple then follows with 23 percent and Nokia / Microsoft by 10 percent. This not only smartphones but also for dumb phones. HTC follows in fourth place with about 5 percent, with behind Sony and Huawei.

The figures suggest that iPhone users are the merktrouwst. Virtually all people who say that their previous phone was an iPhone, chose a model of the same brand. At Samsung, that proportion is too high, while it seems to be about half at Nokia. Only a small portion after a HTC again bought a HTC device.

Deloitte draws its data from a large international study into the use of mobile phones. The company uses the results for its set of predictions for 2016. The research on the Dutch market are not publicly online.

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