Swiss watch manufacturers are not afraid of Apple Watch




Announced on September 9 hours Apple Watch – a compact computer that fits in the hand of the user – an impressive technical achievement and long-awaited project to a Californian company. Will the output of ‘smart’ hours to abandon traditional models? Representatives of Swiss watchmakers are skeptical about the prospects of “smart” competitor from producer iPhone.


Wall Street Journal asked the heads of watch companies their opinion about Apple Watch. Jean-Claude Biver, who heads the hour direction LVMH, said that the new “looks a bit” cold “, the watch is no individuality.”

“The gadget looks perfect, but sometimes ideality deprives sexuality. Cause a new crisis for the Swiss watch industry Apple Watch will not “, – says the head of LVMH.

Good Swiss timepieces Beaver compared with model Cindy Crawford and her mole: “As soon as you see a mole, you know who it is.”


Chapter Montres Louis Erard SA Alan Spinedi determined that “from the point of view of design can not be called a novelty clock – rather, iPhone wrist: Travel can and will come down, but a classic watch that you can wear to the party, Apple Watch can not replace.”

Head of Swatch Group AG Nick Hayek sees the appearance of Apple Watch the advantages of classical watchmaking industry: “Anything that makes people more open to what to wear something on your wrist, raises the possibility of selling hours.”

Perhaps all the skeptics will be confounded and Apple Watch really win a mass audience and will be used in all areas that are calculated. Already had one, when Apple announced the iPhone and many, even the most respected experts predicted a short life for the “apple” of the communicator. The company was able to prove the opposite and make iPhone icon for the entire industry smartphones, we define the vector of development of the industry in the years ahead.


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