T-Mobile Tele2 does not compete on price




T-Mobile Tele2 will not compete on price. Instead, let the provider are sub-brand Ben compete with the originally Swedish provider, which begins this spring with its own 4G network. T-Mobile expects to win it with the quality of the mobile network.

T-Mobile is not afraid of the competition Tele2 says Marco Child, Director of T-Mobile Netherlands, in an interview with Tweakers. “I know what it takes to build a good network and that takes time,” says Child. Therefore, T-Mobile wants to win on network. Tele2 customers will soon sit with 4g on Tele2’s network, but where Tele2 has no 4G, it falls back on 3g and 2g of T-Mobile.

The new strategy of the provider, which customers can customize their monthly bundles, and across Europe can send free SMS and unlimited talk time of 120 minutes from the bundle, T-Mobile expects to gain market share at the expense of its direct competitors. “Let me be clear: the new subscriptions cost me sales, but I think to do well by gaining the trust of customers.” Furthermore, the strategy should presumably customers away from competitors and thus again raising revenue. T-Mobile says nothing about his goals.

The new subscriptions to the monthly adjustable beams come on 19 January. T-Mobile will soon announce the prices and conditions known that new Set Together variants.


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