Tablet market: Apple’s share is reduced, and Microsoft is gaining momentum

Apr

26

2013

Tablet market: Apple’s share is reduced, and Microsoft is gaining momentum

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The analyst firm Strategy Analytics said that in the first quarter of 2013 , the market has been shipped 40.6 million tablets, up 117 per cent over the same period last year.

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Over the last three months of the “apple”, the company has shipped 19.5 million tablets iPad, which corresponds to 48 percent of the market, compared to 63 percent last year. Supplies of tablets running the Android OS has increased by 177 percent compared to last year, which corresponds to 17.6 million units in absolute terms. The share of Android OS in the first quarter of 2013 was 43 percent. It should also be noted that in the tablet market had a third player – the company Microsoft and its operating system Windows, the share of which increased from 0 to 7.5 percent. In the first quarter of 2013, the market has shipped 3 million tablets running of Windows.

Note that market analysts have ignored the so-called white-box tablets (unnamed Chinese products), running OS Android. In this case, the proportion of tablets running the Android OS would have increased to 52 percent, while Apple’s share would fall to 41 percent. The tablet market, which was created by Apple, she no longer belongs.
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