Tablet market continues to shrink, focused on productivity




tablet market stumbles for some time, after the success of the devices with a large display, these are increasingly replaced by smartphones, especially in the field of small tablets, the transition is smooth. Thus, the tablet manufacturers in the second quarter 2016 have again suffered a decline of paragraphs, although there are clear winners, but only show a percentage, because if you sell almost nothing a year earlier, obtained halt in the current then an enormous increase. 12.3 percent fewer tablets sold the total market compared to the previous quarter, in pieces, this means 5.4 million sold tablets less.


Although Android tablets make up 65 percent of the market, Apple is in a proportion of 25.8 percent of the most successful manufacturers. Not even the decrease of 9.2 percent in units sold does not change. Number 2 has made it convenient Samsung. Despite 24.5 percent fewer sales than in the second quarter of 2015. Samsung’s market share is now 15.6 percent.

Lenovo could just sell many tablets as a year earlier, the market share increases to 6.6 percent. Made gains also Huawei, 71 percent more than a year earlier selling tablets ensure a market share of 5.6 percent. This is almost twice as high as last year during the same period.

However Percentage winner compared to last year’s Amazon. Was the company just look at a market share of 0.3 percent in the second quarter of 2015, attended the Great Fire tablets for a sharp rise. In the second quarter 2016 Amazon comes as a market share of 4 percent, or 1.6 million sold tablets or an increase of 1280.9 percent compared to the same period last year, but 2015, not the 6 inch Amazon Tablets by IDC were involved.

Interestingly, Windows currently only accounts for about 9 per cent accounts – as in former years. However, should this IDC change. Productivity is more in demand today than at Entertainment Tablets, Android does not have much to offer here. Not yet, because with Android Nougat there will also be new multitasking capabilities and other designed for productive changes. These could then ensure that it looks in the coming years as in the past. Or, users are turning to Windows tablets, the producers are certainly ready.


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