TAG Heuer: Watches Apple – a fantastic product and a great technical achievement




Announced in September watches Watch Apple – compact computer is placed on the user’s hand – an impressive technical achievement and long-awaited project Californian corporation. Despite the fact that the device is considered to be a direct competitor to the traditional watches, Swiss manufacturers are not afraid to admit his sympathy for this gadget.


In an interview with Bloomberg top manager of the world’s largest producer of goods of class “luxury» TAG Heuer Jean-Claude Biver said that Apple watches are “fantastic product” and “incredible technical achievement.” He noted that while the model TAG Heuer link it with the history and classics, smart watches Apple associate it with the future.

“No one here in Switzerland can not produce engines, chips, applications and hardware – said Beaver. – Hardware and software comes from Silicon Valley. But as cases, dials, design, crown – this, of course, Switzerland. ”

In December, against the backdrop of the popularization of “smart” solutions TAG Heuer has officially announced plans to release its own smart watch. Management of the company compared to the fashion gadgets such approaching tsunami – stay away from this problem is no longer possible. Announcement of the model is planned for late 2015.

Previously CEO of TAG Heuer said that the issue of smart hours unjustifiable and the company will enter a new market for it. “We want to release a smart watch, but do not want to copy Apple and, in principle, to follow someone else’s path,” – said Jean-Claude Biver.

In July it became known that Apple has hired Director of Sales TAG Heuer. The information was confirmed by Jean-Claude Biver, who said that the representatives of a California corporation contacted him and several other Swiss companies for the supply of components for Apple Watch.

TAG Heuer is a subsidiary of LVMH, along with Hublot and Zenith. The company is also engaged in production of premium smartphones Meridiist.

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