Talpa buys Dutch YouTube channel StukTV

Nov

1

2018

Talpa takes over the Dutch YouTube channel StukTV. It is the first time in the Netherlands that a media company buys a YouTube channel. StukTV has been working with RTL since 2016, but that is due to the takeover.

The YouTube channel StukTV has more than 1.9 million subscribers. Talpa, the media company of John de Mol, takes over the channel to get a better grip on the ‘online social domain’. Giel de Winter, founder of StukTV, starts working as creative director at the Social department of Talpa. Financial details about the deal have not been disclosed.

De Winter will also continue to lead StukTV, he says to NRC . He says he has received a license from John de Mol to make whatever he wants. According to Winter, the channel can make videos of higher quality after the acquisition, because more budget is available.

StukTV exists since 2012 and focuses on young people. The three leading actors, Giel de Winter, Thomas van der Vlugt and Stefan Jurriens, carry out an assignment every week submitted by viewers. The result is shown weekly in a video on the channel. In addition, the channel made online series such as travel program Mad Trip and Hunting Season. Those programs were paid by sponsors like Mentos and Samsung.

De Winter says it wants to create more online series, with production budgets of hundreds of thousands of euros. A recent episode of Hunting Season , in which Kickboxer Rico Verhoeven has to hide for four hours for the three presenters, has been viewed almost two million times. StukTV had a partnership with RTL since 2016, but that channel did not want to finance Hunting Season.

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