TapSense announced an advertising platform for Apple Watch




Company TapSense, specializing in mobile advertising, introduced the first advertising platform for Apple Watch. The solution offers companies the tools for placing ads on “smart” watches Apple.


The technology uses GPS-module iPhone to determine the user’s location. Depending on where a person is, it will be shown relevant offers – advertisements brands, information on discounts and promotions. In this technology provides integration with Apple Pay payment service for the convenience of making payments.

“Handheld devices and the internet of things – this is the future of mobile technology. We are happy to present the first advertising platform for Apple Watch. While most of our competitors are focused on banner advertising, we try to focus on innovation and next-generation platforms. Apple Watch have the same advertising potential as an iPod or iPhone », – said the head of TapSense Ash Kumar.

Last week, Apple has updated several of its European regional web pages devoted to Watch. Apparently, the appearance of this product in the Old World could take place earlier than anticipated.

Earlier it was reported that Apple Watch can be purchased for Valentine’s Day, which is annually celebrated on the 14th of February. It is believed that the original Apple was going to release a smart watch St. Valentine’s Day, and slightly delay the European release. New terms may indicate a simultaneous launch wearable gadget in the US and Europe.

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