Tesla Motors announced the release of a budget car in a year




Tesla Motors announced the release of a budget car in a year

Tesla Motor X

Tesla Motors plans to introduce in early 2015 electric car in the price range $ 40 000, which may well affect the future growth of the automaker. In the end, the price of electric Tesla Model X – one of the key factors, along with weak ecosystem while retaining buyers from purchasing.

Currently Tesla can offer only Model S, the premium sports sedan class, which would be a great gift for the New Year , but worth it $ 70 000, and the minimum grade, not including customs clearance and related costs of delivery. At the end of 2014 manufacturer of Palo Alto plans to release the long-awaited Model X sport class, which probably will not cost less than its predecessor.

Third, a budget model, Tesla Motors will present at the North American International Auto Show in Detroit – it was announced on Friday. Sales will begin in the 2016-2017 year.

Automaker in the face Elon Musk long promised more affordably priced electric cars. If any, will appear in the near future, it may become a turning point.

“It is extremely important for Tesla», – writes NextBigFuture, said Thilo Koslowski, automotive analyst at Gartner. – “In the end, this car can make Tesla household brand, not just the premium class. Neither car company will not be able to live on 20 000 – 30 000 cars sold per year, and in the long run it is not profitable. ”

Currently Tesla gathered 21,000 copies sedan Model S, the only available vehicle for today. The automaker hopes to double that figure in 2014, presenting Model X.

Construction of a third, more affordable car will allow Tesla to find a middle ground between the size of the battery, capacity and cost. And “Tesla” will try well. The idea is that a new budget car can pass up to 300 kilometers on a single charge, which is less than can afford the current Model S (about 400 km).

“The company’s plans are ambitious enough,” – says Kozlowski. – “150-240 kilometers enough for comfortable use.”

Car worth 40,000 dollars with a 300-kilometer mileage will give Tesla a significant advantage over its competitors, because the major automakers are unlikely to achieve such performance in the next year or two.

Also for the success of Tesla will be important conclusion of production to a higher level. The current Model S Tesla built at the Fremont, California, and uses only a quarter of the 1.5 million square meters of usable space factory. There will also be built and Model X.

X will include the same powertrain as the current rear-drive Model S, but the front wheels will move another motor that will make the car all-wheel drive. Model X will be higher planting and use a couple of doors type “gull wing” for easy access to the second and third row of seats.

Tesla has already started to take 5000-dollar contributions to X, but how many customers have invested their money not reported.

Model X and S were assumed by the company as the second step in the evolution of electric vehicles. The first was the Tesla Roadster, two-seater sports car, which was sold in 2300 copies worldwide and is no longer manufactured.

The newest model, which will debut in 2015, will be the third step, as its platform to be materially different from everything that Tesla has built to date.

In general, a plan to promote appropriate strategies Elon Musk painted in 2006 in his blog:

“The strategy of Tesla – is access to higher segment of the market, where customers are willing to pay a premium,” – wrote Musk in a post titled “Secret plan Tesla Motors (between us).” – “After this, you will need to enter the low-price segment of the market as quickly as possible to increase production and lower prices.”

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