The battle for brands: Apple denied registration iPad Mini

Apr

1

2013

The battle for brands: Apple denied registration iPad Mini

String of bad luck haunts Apple . Originally, the company was accused of illegally using the brand «iPad» in China , then took the exclusive right to «iPhone» Brazil . Only Apple has resolved both issues, as she has a new problem. Office of Patent and Trademark United States (USPTO) rejected the company to register a trade mark «iPad Mini».

In a letter sent to the address of Apple in January of this year, but a recent, USPTO rejected the application for registration of the trademark «iPad Mini», citing the fact that the word “mini” describes a feature or characteristic of the goods and services in a compact form, and can not be applied to one particular product. Of course, Apple may appeal the decision of the regulatory authority in court, but to win the case, the company will have to come up with a good explanation formulation.

The expert says that the word «iPad» is descriptive in relation to goods and services at the expense of consoles «i», which points to a direct connection to the Internet, while the «mini» merely describes a smaller version of a similar product. Such a designation is descriptive components characteristic of the product and can not be registered as a separate trademark. Characteristics of the goods can not belong to one particular manufacturer.

In this case, the applicant describes the product relating to portable mobile devices, including tablet computers with Internet access, the letter said. Expert evidence was provided that the word «mini» is widely used as an indication of the compact dimensions of the various digital devices.

Apple this situation can not comment.

Application for registration of a trade mark has been filed with the Patent Authority in November last year and contained the following wording:

“Handheld mobile digital electronic devices, including a tablet computer, e-reader, a digital media player, camera, electronic organizer, personal digital assistant, electronic calendar and GPS-device that can provide Internet access, send, receive and store messages and other information “.

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Tags: Apple , iPad Mini , USPTO , Trademarks

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