The creators of Candy Crush Saga earned in-game purchases over a billion dollars




Initially underestimated because of its resemblance to the production of Bejeweled Electronic Arts, Candy Crush Saga of King was a hit of its genre, and now brings the creators of fabulous money. In 2014, the developers of the game have earned over a billion dollars.


The key to success is simple: in a free game that attracts users, money is made on the in-game purchases. Over the past year brought the project to developers $ 1.3 billion, a record for the App Store.

Such figures shared its publication The Guardian. According to the newspaper, Daily Candy Crush play tens of millions of users, each of whom spends an average of $ 2.84.

“Craze Candy Crush Saga makes her a real cash cow and set an example to all other freemium-projects” – writes The Guardian.

Game Candy Crush Saga has a “children’s design,” but is in a huge number of different kinds of adult problems. There are 365 levels – each more difficult last. Gamers constantly turning to the Internet for finding clues to the passage, and some did try to hack the game and get full access.

At that time, as the game itself is free, it is available only the first five levels – for access to subsequent locations will have to pay.

Freemium-model has been so successful that in June the King announced the closure of all advertising in the application and complete the transition to in-game purchase.

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