The first Arabic book in the analysis of social media channels




The company launched iCLICK competent in consulting, marketing services and digital media first book in Arabic in the field of social communication channels analysis and measuring return on investment .

The book provides a summary simplified covers the main points only in how to identify the main objectives of the use of social networking channels in the business sector, and how to reach these goals through the development of indicators to measure performance, and build a system and an appropriate practical and clear criteria to help in the success of social networking sites before choosing Measurement tools. This model provides a practical framework or the possibility of the development of indicators for all kinds of digital channels.

The book quickly some tools to measure and analyze performance on social channels and how to calculate the return on investment through a Google analysis tool.

The book also reviewed some studies that indicate that:

80% of the experts can not measure your return on investment ROI means of social communication

19% do not have specific targets or indicators of social communication

18% do not have the budgets available to appropriate means of social communication

He noted the founder and director of the company Hatem full that one of the main reasons for choosing this subject is the weakness of the Arabic content in this topic in spite of the growth of this market by 400%, in addition to the presence of more than 300 specialized tool in the analysis of social communication channels, the growth of investment since 2012 to more a billion and a half dollars.


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