“The Messenger»: iPhone 6 and iPhone 6 Plus at the start of sales were 4.5 times more popular than iPhone 5s and 5c




In the night from 25 to 26 September, in Russia took place on the start of sales of the new iPhone 6 and iPhone 6 Plus . According to “The Messenger”, this year the number of visitors overnight sales exceeded last year’s figure of 4.5 times despite the fact that the mechanics of the action was not built around special offers and competitions around and viral mechanic in social networks.


Hundreds of people visited the outlet retailer on the Arbat, and shops “The Messenger” and Salon Apple Premium Reseller branded C-store on Tverskaya Street in Moscow, said in a statement. In Yekaterinburg, in the first few hours after the start to sell at least one iPhone per minute.

Number of pre-orders for the device designed in the “connected” more than 3 times more than in the iPhone 5s and 5c in the past year.

Following the first night of sales in the “connected” are the most popular dark gray iPhone 6 and iPhone 6 Plus, followed by the color “gold”. Last year, the “golden» iPhone 5s caused the greatest excitement, most likely because that is the color scheme was proposed for the first time the brand.

As well as at the stage of pre-order, the first night of sales, most consumers prefer the model iPhone 6. However, about 30% of customers chose it iPhone 6 Plus. This once again confirms the growing popularity of devices with screen sizes of more than 5 inches in Russia and shows the great potential of this model from Apple in Russia.

During the first hours of sales leads memory capacity of 64 GB, the demand for “high-end” versions in terms of memory capacity of 128 GB is also high. Thus, users of flagship smartphones appreciate the ability to use the full functionality of new devices, and the difference in the price of a few thousand is not the defining factor in the choice.

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