“The Messenger»: iPhone in Russia for the first time is cheaper than in the US




PR-director of “The Messenger” Maria Zaikina commented on the situation with prices on the iPhone and the iPhone 6 6 Plus in Russia. Company Compare prices in our country and in other markets on a specific model – silver iPhone 6 with 16 GB of memory.


According to calculations by the “connected” to the US model will cost $ 649 – the price to local taxes in California, for example, account for 9%. Thus, taking into account the tax price of $ 707. In Russia, the device is priced at $ 690 (at the rate of $ 1 to 46.3 rubles). That is, our price is similar to or slightly below the US (subject to exchange rate fluctuations) – the first time in history.

In the UK, the unit costs of £ 539 or 40 425 rubles. “That is, even if the return tax-free, is still better than the Russian price,” – said Zaikina. Italy – 729 euro or 43 230 rubles, in Germany and Finland – 699 euros – is 41450 rubles. Prices are taken from the Apple Store and translated at current exchange rates.

“The abrupt change in cross-currency exchange rates really make the iPhone in Russia, one of the most affordable in the world – says a representative of” The Messenger “. – According to the current exchange rate value of the “basic” version of the iPhone 6 is about $ 690, which is similar to the US ($ 650 excluding local taxes or $ 700 including tax) and more affordable than in the UK, where the price of 540 pounds, which is higher than 40 thousand. Rubles . Above all cost trends in the euro area – for example, in Italy it is at about 730 euros, which is already exceeding 43 000 rubles.

Prices for the iPhone in Russia has been the most profitable in Europe in early May of this year. And now, as is clear from the examples above, they are similar to the cost of the apparatus sim-free in the US – the first time in the history of sales. This factor, along with the speed of delivery of new products to our country, eliminates the motivation to buy new items on the “gray” market and contributes to an increase in demand from authorized resellers. ”

“The Messenger” notes a significant increase in demand for the iPhone and iPad in the last 4-5 weeks as compared to the same week last year. The company is linked to several factors:

Early start of sales of new iPhone and a very high attention to these gadgets this year by Russian buyers. In 2013, the start of sales took place only at the end of October this year – the 26th of September so news from Cupertino “capture” the most active 3 months of sales in the year (October, November and December), which affected the demand for gadgets whole. At the stage of pre-order the number of applications has exceeded last year’s more than 3 times.
Early release of new iPad, which also affected the demand for tablet computers.
The sharp rise in the dollar and the euro. Realizing that the cost of technology to some extent depends on the cross-currency exchange rates, many customers prefer to make purchases now, predicting a possible price increase in the next few weeks.

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