“The Messenger”: iPhone in Russia will buy at any price




Smartphones iPhone iPhone 6 and 6 Plus now become really expensive gifts. Their value has increased by almost a quarter , as well as the cost of other gadgets from Apple. Fall whether as a result of the demand for “apple” products? General Director of “The Messenger” Michael Touch finds that the price hike will not lead to mass refusal to purchase.


Rumors that the iPhone in Russia to rise, appeared last week. And were true. Now the price is very affordable iPhone 6 with 16 GB is 39 990 rub. (Earlier it was worth 31,999 rubles.), And the most expensive – 128 GB – 52 990 rub. (Previous value – 41 999 rub.). More expensive compared to the conventional “six” model of iPhone 6 Plus now become even more expensive – this smartphone with 16 GB of memory now costs 46,990 rubles. (Previous price – 36 999 rub.), And with 128 GB – 58 990 rub. (Before this was worth 46,990 rubles.).

Presentation of new models of iPhone – 6 and 6 Plus – was held on 9 September this year, and the official sales began in Russia on September 26. “On the night of the start of sales in our network, we sold one iPhone per minute” – quoted Rbc Michael stitch. And just two days later on the iPhone and the iPhone 6 6 Plus began deficit. According to Mr. stitch, the price increase was expected and logical, since a significant change of cross-exchange rates for a long time as a result affects the cost of the equipment produced abroad.

Does the increase in prices, and so not cheap Apple products ayfonomanii end? President of “Euroset” Alexander Malis expects a fall in demand. “I think that the demand is very sharply drops – the president of” Euroset “Alexander Malis. – Perhaps, in December in connection with the purchase of Christmas gifts this fall will not be so noticeable. However, in the first quarter of 2015 the demand may be reduced at least twice. Catastrophically falls demand for the iPhone 6 Plus, strongly affect the price increase on the iPhone 6 “.


But in “The Messenger” look at the situation more optimistic. «Apple – it’s love-brand for Russian consumers, so the first emotional reaction to the price, is not likely to lead to a mass rejection of purchases. – Said Michael Touch. – Especially considering that smartphones are sold in high price segment, where the flexibility of the buyer to the price is also high. ” According to him, there is another factor that can stimulate demand – devaluation, due to which people are increasingly becoming electronic gadgets, cars and many other products.

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