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The number of applications Instant messages beyond its ‘short’ counterpart for the first time
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The number of applications Instant Messages exceed its counterpart “short” for the first time
Exceeded the number of messages sent via instant messaging applications SMS for the first time
Outweigh the analysis showed the number of applications for instant messaging messages on SMS for the first time; During the year 2012 was 19 billion messages per day via Instant Messaging applications for mobile phones, compared with 17.6 billion short messages a day, “SMS”.
According to an analysis of the company “Informa” Informa, these numbers are expected to increase with the growth of the number of smart phone users, and avoid them for short messages gradually.
This superiority comes in spite of the big difference between the numbers of users of Instant Messaging applications and SMS; uses SMS 3.5 billion people, compared with 586 million users for multicast applications such as “BlackBerry Messenger” BBM, “Watts father.”
Can be explained by the high rate of use at cheap prices, and sometimes free, to send messages across applications. Therefore, each user sends average of 32.6 messages per day compared with five short messages.
The recently revealed “Watts Up,” one of the most popular applications, the number of users exceeded 200 million. And payment of the wide spread of Nokia phone to announce “Asha 210” New Right provider dedicated to the application, as news emerged about Google’s quest to acquire the application for a billion dollars.
And expects “Informa” that the number of messages via instant messaging applications to 41 billion messages per day by the end of this year, compared with 19.5 billion short messages. While the number will reach over the next year to 50 billion messages per day compared with 21 billion short messages.
The analysis finds that the decline in the use of SMS will have a great impact on the mobile services operators; since it represents an essential part of the proceeds.
It reported that the number of telephone operators noticed a drop in revenue in several countries, including the Netherlands, South Korea, Spain, which fell SMS revenues of $ 1.4 billion in 2007 to about $ 989 million in 2011.
This is consistent with another analysis firm Ovum, believes that the phone service operators lost more than $ 23 billion of lost SMS revenues in 2012 due to demand users to instant messaging applications.
However, do not expect the end of the analysis of short messaging services soon, and it likely will maintain its position.
Said Pamela Clark – Dixon, an analyst at “Informa”, that most of the messaging applications users have smartphones, while there are a large number of consumers, especially in emerging economies and least developed using regular cell phones, and then rely on SMS.
She added that there is a large base of SMS users will continue to be considered and an Instant optimal way to a period of time. And expects “Informa” that the SMS revenue up to $ 127 billion by 2016, compared with $ 115 billion last year.
SMS smartphones analyzes Watts father
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