The owners of iOS-devices in the “Cyber ​​Monday” made 4 times more online purchases than Android users




IBM has recorded growth of mobile shopping in the past “Cyber ​​Monday» (Cyber ​​Monday). The company, analyze transactions in excess of 800 US online retailers, found that iOS users have made four times more online purchases than owners of Android-devices.


“Cyber ​​Monday” falls on the first Monday after Thanksgiving in the United States. During this day the web users buy more goods at a discount, which did not have time to buy for ” Black Friday . ” The latter is the traditional beginning of the Christmas and New Year sales in the country.

According to IBM, mobile traffic to the sites of retailers in the “Cyber ​​Monday” increased by 30% over the previous year. The volume of online sales grew by 8.5% compared to the previous year, the volume of mobile shopping has increased by almost 28%. The share of mobile shopping this year had 22% of all online sales in the “Cyber ​​Monday,” analysts said.

The most active in the cyber sales were users iPhone and iPad. Thus, the average volume of the order with the iOS-devices totaled $ 114.8, with Android – about $ 96.84. Users of smartphones and tablets from Apple generated approximately 28.7% of all online traffic in the “Cyber ​​Monday” – for comparison, the share of Android had 12.2% and 4.4%, respectively. As for online sales, the gadgets with iOS had 17.4% of purchases – four times more than Android-devices (4.4%).

Analysts noted that the share of mobile traffic smartphones are far ahead of the plates in the “Cyber ​​Monday”, although an increasing number of purchases has been issued it with tablets than with smartphones.

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