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The owners of iOS-devices in the “Cyber Monday” made 4 times more online purchases than Android users
IBM has recorded growth of mobile shopping in the past “Cyber Monday» (Cyber Monday). The company, analyze transactions in excess of 800 US online retailers, found that iOS users have made four times more online purchases than owners of Android-devices.
“Cyber Monday” falls on the first Monday after Thanksgiving in the United States. During this day the web users buy more goods at a discount, which did not have time to buy for ” Black Friday . ” The latter is the traditional beginning of the Christmas and New Year sales in the country.
According to IBM, mobile traffic to the sites of retailers in the “Cyber Monday” increased by 30% over the previous year. The volume of online sales grew by 8.5% compared to the previous year, the volume of mobile shopping has increased by almost 28%. The share of mobile shopping this year had 22% of all online sales in the “Cyber Monday,” analysts said.
The most active in the cyber sales were users iPhone and iPad. Thus, the average volume of the order with the iOS-devices totaled $ 114.8, with Android – about $ 96.84. Users of smartphones and tablets from Apple generated approximately 28.7% of all online traffic in the “Cyber Monday” – for comparison, the share of Android had 12.2% and 4.4%, respectively. As for online sales, the gadgets with iOS had 17.4% of purchases – four times more than Android-devices (4.4%).
Analysts noted that the share of mobile traffic smartphones are far ahead of the plates in the “Cyber Monday”, although an increasing number of purchases has been issued it with tablets than with smartphones.
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