The U.S. government is spending $ 630 thousand to buy a fan on Facebook




The U.S. government promotional campaigns which increased the number of fan pages on “Facebook” but the interaction of a few somewhat

The U.S. government spent about $ 630 thousand during the advertising campaigns carried out in order to increase the number of fans of some of its official page on the social networking site “Facebook”, according to what is stated in a report issued by the Office of the Inspector General.

It was stated in the report, which consists of a 57-page that the U.S. government had spent this amount during the campaigns Daaúatin Hdfatta to increase the number of participants in some of the pages of her “Facebook”, and this was propaganda part of a plan carried out by the government in order to expand their presence on networking Social.

These campaigns have yielded that took place from 2011 until March of 2013, somewhat, according to the report. Where the number of fans on the front pages of the U.S. government and written in English from 100 thousand to 2.5 million fans up to the month of March of the year 2013, while the number of fan pages of the U.S. government and written in languages ​​other than English from 68 thousand to 450 thousand fans during the same time period .

Despite the presence of more than 2.5 million subscribers in the pages of official of the U.S. government on the “Facebook”, but the proportion of interaction and participation in these pages did not exceed 2 percent of the number of subscribers, so advised the report need to reduce spending on advertising campaigns, so as not to be a target is increase the number of fans on the social networking pages, but increase interaction and targeted posts on these pages.
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