The Zynga confidence propaganda, close the game in order to ensure that only create more new works

Apr

27

2013

The Zynga confidence propaganda, close the game in order to ensure that only create more new works
News game world market dynamics

The game has been off, earnings look good, Zynga has something to say.

Although the the Zynga scenery launch new “Draw Something 2”, but the 2013 first-quarter earnings revenue is lower than the same period last year, coupled with the recent close games again in order to reduce costs. While investors in an uproar, David Ko, Zynga COO confidence in the earnings conference propaganda, he stressed off the game is a difficult choice, but everything is in order to ensure that the resources and money to bet in the target areas, in order to create more work for the purpose.

Zynga’s first quarter 2013 revenue of only $ 264 million, $ 321 million lower than the same period last year; David Kao put forward a three-point analysis of the face of the poor performance of the financial results, he believes that although popular works “FarmVille” and still maintain a certain level , but the Zynga web games are facing attenuation; Moreover, Zynga closure of some of the poor performance of the work; In addition, the last quarter to suspend the works Release footsteps changed to focus on long-term strategic priority. He also added that closes the game is not easy, but facilitate the adjustment of the corporate body’s ability to win long-term victory, Zynga control costs while also focus on ways to raise the MAU effect.

draw somthing 2_2

Zynga action following the end of last year to close 11 games, including “Treasure Isle”, “Mafia Wars 2”, Zynga again recently launched “Draw Something 2” at the same time, announced it would close the “The Ville”, “Empires and Allies” “Dream Zoo”, as well as cooperation with Tencent Zynga City “and other works.

“Draw Something” instantly rushed last year after the launch of a daily 13 million active users, Zynga in its high popularity now, at a cost of $ 200 million acquisition of developer OMGPOP, despite the high price mergers and acquisitions did not bring a relative score, but let one hundred the number of million active crashing to April this year, millions of spectrum. Zynga is still new “Draw Something” hold high expectations on the value of its brand strength of David Ko, pointed out that the new work in Sweden with Canada after the release of the reaction is good, looking forward to the follow-up performance.

With one question, Zynga addition to the casual game, this year selected UK Challenge Casino Game market and looking for a the known Ming Boyi company Bwin cooperation, in addition to the Web version has scheduled this year a little party in the Facebook platform and mobile devices was added to our catalog on; prospects, but for Zynga Upon entering the gaming market, David Kao do not think it will be one of the major revenue this year. In other words, the field of gaming Zynga still in the observation stage.

In short, after several layoffs and closed a variety of games, Zynga seems to back a delicate balance of cost point Zynga tight-lipped about whether there are other layoff plans, since David Kao said that this year, Zynga is full of over-investment year, in addition to focus more on mobile games, handheld device will “Draw Something”, followed by new “War of the Fallen” and “Battlestone implementation plan, so let us continue to read on.

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