Monetization model Free-to-play can someone annoying or even antagonize download noteworthy projects, but some developers – this is the only way to survive. Except that fewer and fewer people are spending their money , even in the free games.

As it turned out, the number of people willing to spend money to purchase in-game bonuses, perks, different game currencies and other goods offered them free mobile games, ranging from 1.35 to 1.5%. If you think it’s a negligible number. It turns out that people basically stopped paying money to developers, resigned and paid to the presence of blocked add-ons, and the fact that sometimes F2P-game needs to spend a special in-game currency, purchased separately, otherwise you have to wait a certain amount of time before the next game session.

In an interview with GamesBeat employees Swrve, engaged in mobile analytics, shared with reporters very interesting information. 62% of the profits of today’s mobile video games generate only 0.13% of users. Frightening and quite depressing figures for many people who develop games for iOS, Android and WP8.

Happy one: twice from 9 to 18% of the total increase in the number of gamers who spend 10 to 20 dollars a month for mobile entertainment. These people generate 32.3% of the principal arrived. But most people do not spend more than 1-5 dollars a month. Such people are now more than 55%.

Свои деньги в мобильных играх тратят лишь 1,35% пользователей

Experts advise developers to hold on to the few members that bring them the most profit. Let their number is constantly decreasing, but in time they spend more and more of their money on domestic purchases.

“You need to identify those users who generate your profits, to understand these people, to establish a relationship with them and do everything possible in order to meet their expectations of your game,” – said CEO of Swrve Christopher Dean in an interview.

Modern mobile games market is going through its best times, and this is a dangerous period for many developers who last effort trying to stay afloat. People almost do not buy premium products, and one advertising subsist very hard.

I myself am the owner of a small studio on the development of mobile games, and I can confirm that this issue is indeed very relevant to developers. But as long as we have some great new ideas for our products, as well as a loyal user base – we’re not going to give up and give up.


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