Tim Cook: Apple could release ‘planshetofon “a few years ago, but preparing the best device on the market




A few hours after the presentation and iPhone 6 Apple Watch Apple CEO gave an interview to journalist Charlie Rose. It was about the many aspects of the IT-giant, and during the conversation, Tim Cook revealed a number of important moments and spoke about his relation to smartphones with big screens.


The full version of the interview will be broadcast on the channel PBS on Monday, but some sections have already appeared on the web. In the video, CEO said that the office of Apple founder Steve Jobs on the fourth floor of the headquarters remains untouched. The situation there is still same as it was before the death of Steve Jobs in 2011, including a door with the name of the former director general. The Director-General noted that Jobs is deep in the “DNA Apple», and his spirit will always be at the heart of the company.

According to Cook, the company withdrew from the set-top box Apple TV once hung tag “hobby”. The reason for this was the number of users of the devices – more than 20 million people. Cook added that the set-top box may go down in history because of its popularity, confirming Apple’s interest in the field of “smart” TV. He noted that a modern TV is not enough innovation, so it was stuck somewhere in the 1970s.


Another subject of discussion was the deal to acquire the service Beats Music. Cook admitted that he was skeptical of the musical service before until one night did not try it in action. He was amazed at how accurately Beats Music picks tracks depending on the situation, the time of day, and personal preferences of the user.

In addition, Cook spoke about his relation to the great smartphone. He said that Apple could release ‘planshetofon “a few years ago. But in Cupertino set a goal to bring to mind the existing development to release the best in every aspect of the device. Cook pointed out that for the convenience of working with a large screen Apple developed a special mode Reachability . He denied the words of the leading, assume that the iPhone 6 Plus is the answer to smartphones Samsung.

Currently posted on YouTube three passages from the two-hour interview. The first part of the presentation Tim Cook on The Charlie Rose Show broadcast on PBS in the evening on September 12, the second show on 15 September.



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