Tim Cook: Apple is working on products which have not yet learned the media




In recent years, Apple has been successful in not much to hide preparing to release new items. Two iPhone with 4,7 and 5.5-inch screens in the media began to write since last year. Products that managed to keep a secret, you can count on one hand – iPad, Apple Watch, the new Mac Pro, Swift. However, in the development of Apple has a number of decisions which have not yet learned the media. This was told by the head of the company.


“We are working on products that no one knows,” – said Tim Cook in an interview with Charlie Rose PBS reporter. CEO, of course, was silent about what exactly the product in question, but noted that not all development, test in secret laboratories Apple, are embodied in commercial products. Currently the company is credited with preparing the TV iTV, rings iRing, 13-inch iPad, set-top box Apple TV 4G.

“Yes, we are working on products that no one knows. They are not written in the media. And some of them will come to blow up the market. The fate of the other is not yet solved. It is possible we turn their development. We gave up on many products. We can start something and after some time and postpone the take up another idea, “- said Cook.

In an interview with Rose, Tim Cook said that Apple is interested in the scope of the smart TV. According to him, the modern television is not enough innovation, so it was stuck somewhere in the 1970s godah.Novye revelation Cook can be expected next week. The second part of the head of Apple on The Charlie Rose Show will be broadcast on PBS on 15 September.


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