Tim Cook: Apple’s innovative spirit is alive and well 47




Tim Cook: Apple’s innovative spirit is alive and well 47


Month after month, consumers and investors are waiting for a new category of products from Apple, but it is not. On the background of Google, which then release points, then buy a dozen speakers companies, it seems that Apple completely inactive. Hence there are numerous statements that Apple is lagging behind in the race for innovation. No one can deny it’s better to CEO Tim Cook.

As very aptly employee resource TUAW, no follow the schedule of the appearance of innovative products and inventions. Many people forget that between the first represented iPod and iPhone has been more than five years. The final product was a really awesome iPad, released not so long ago, in 2010. It turns out Apple can still surprise us, and head of the company says about the same.

In a recent financial report, Tim Cook said that the company’s innovative spirit is alive and well. When he was asked directly about the “innovation cycle” of the company, Cook said that they have never been so strong in this. Later, in a conference call Gene Munster asked about the new products scheduled for 2014, what prompted Cook to the following answer:

I just wanted to say that innovation is deeply taken root in each of us, and still so much in a world filled with a huge number of very complex products …

… Our mission has always been to focus on only some of them, who deserve our energy. We have always done and continue to do.

Maybe when everyone is talking about innovation, they mean those revolutionary products Apple, which changed the rules of the game on the market, and such a product, we can see in 2014. But even if this year will not be such a product, whether or not to believe that innovation – it’s not about Apple, a company that not so long ago showed the world iBeacon and Touch ID . While everyone is waiting for a beautiful device, Tim Cook and the team quietly changing the world around us, improving existing products. Look to the future. Purchases of goods using Touch ID , Is not innovation?

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