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Tim Cook visited the Apple Store in Washington AIDS Day [Photos]
Apple CEO Tim Cook, together with a representative of the international charity organization “Global Fund” Deborah Dugan visited one of the Apple Store in Washington. Cook posted photos from the trip in his microblog.
On the eve of December 1 , Apple announced that in the framework of the (RED) will give the fund part of the proceeds from the sale of its products, including sales through the Internet and retail stores. In addition to the products of the brand Apple, participate in the action of 25 popular applications , such as Monument Valley, Angry Birds, Clash of Clans and The Sims. The campaign will last from November 24 to December 7.
Vice president of Internet services Eddy Cue Apple said that Apple already has experience working with (RED). To once again remind the public about AIDS, CEO, visited one of the central stores Apple Store in the US capital, where he made a few pictures with the staff. December 1 Apple retail employees dressed in red shirts; logos corporations located in retail stores, as its color to red .
(RED) was created to fight AIDS in 2006, the singer of the popular rock band U2, Bono and Bobby Shriver journalist. It should be noted that during this time Apple has collected more than $ 75 million in favor of the charitable program. The company has always been the initiator and an active participant in various humanitarian actions against problems affecting millions of people. So, in recent months, many organizations trying to stop the spread of the Ebola epidemic, received large sums from the “apple” of the company.
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