Toshiba stops own development and supply consumer TVs worldwide




Toshiba retires in terms of development and delivery back from the global market for consumer TVs. In April of this year, Toshiba worldwide have switched to a structure in which TVs from other manufacturers are sold under the Toshiba brand name, except in Japan.

“Toshiba is planning its business for consumer TVs in regions other than Japan to form and thereby replace the development and sale through a licensing structure” allows the Japanese group know . In April this year, this change of strategy should be a fact and the group hopes the negotiations with potential candidates who own TVs under the Toshiba brand name will have been completed to sell.

North America is the first region in which Toshiba uses the new structure. Toshiba has in recent years with cheaper TVs aimed at the market in North America and also implemented restructuring to reduce costs. Under pressure from the increased competition and slowing growth in the TV market choose the group for a licensing model. The development and supply then contracted from March this year the Taiwanese Compal.

Toshiba is the first manufacturer about going here. Sharp TVs in Europe since last September produced by the Slovak manufacturer UMC and in the US Panasonic TVs from Sanyo and Funai. The TVs sold under the Philips brand, made by TP Vision.

Toshiba began to own say in 1928 with the development of TV technology. In 1953, Toshiba produced its first black and white TV, and in 1957 took the first color TV company.


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