Tumblr lets users create own ads for advertisers




Tumblr has launched a community where advertisers and creatives can meet. The social network is hoping that users contribute to making beautiful ads, which should then appear on the site.

Tumblr For the so-called Creatrs Network program is a web page open on Tumblr, but people seem to be able to join by invitation only. Those interested can contact us by e-mail. The goal is to collect people who are good in creating images. Interested advertisers can use their services to create ads. Incidentally, it is mandatory for advertisers to advertise itself on Tumblr if there is made use of the Creatrs Network.

The goal is to create beautiful and attractive ads, which it is hoped that this spread further on the social network. By a previous test phase with Creatrs Network all 300 people were recruited who have six months engaged in creating ads, and which, according Tumblr already successful advertising campaigns have arisen. There is also a small group under the name Creatrs rigged: members of this club make content that is intended for Tumblr itself and not for advertisers.

Tumblr searching since its acquisition by Yahoo, which in 2013 was announced , some time for new revenue sources. Thus the network, where photos and gif’s many scattered, recently scanned for the presence of products in pictures. The generated data may be of interest to advertisers.


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