Twitter adds a new ad style for private messages

May

24

2017

The blogging platform Twitter on Tuesday launched a new way for advertisers to enhance the experience of chat via promotional tweets. These cards allow brands to reach users to start an experiment with chat bloggers directly in their Twitter feed.

Promoted Tweets are an integral part of the blogging experience, so it’s an effective way to get people to interact with brands either by following them or pushing them to Twitter about things to get a chance to win something.

Brands with private message cards can create clearly visible tweets that have the private call-to-action feature, and pressure on them allows users to enter an individual conversation with that brand.

Companies can draw people’s attention by using special message cards by using attractive images and video designs, as well as including up to four buttons that can be fully customized to motivate consumers to take action.

Private message cards can be shared through paid or promotional tweets or through basic tweets, and can be used in a few different ways.

The new feature starts with the experience of the Tender’s Tender, a robot that raises a series of questions like whether the user wants to spend the summer near the swimming pool or in the mountains to work later on making recommendations for drinks and cocktails.

This feature indicates that Twitter is seriously interested in catching up with players in the blog chat fight raging between Facebook, Microsoft and Google. In recent weeks, these companies have discovered new ways to find and use chat blog robots within their chat platforms.

The micro-blogging platform has allowed brands to reach customers via automated messaging since last fall when the company first started welcoming messages and quick responses.

The Twitter microblogging platform for many users is an inseparable part of their personal branding. Private message cards give users a way to deal with brands in a separate and more intimate way, and this feature is currently available in the limited beta version of Twitter advertisers.

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