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Twitter began tracking applications downloaded to smartphones
Mikrobloggingovy popular service Twitter has started to collect information about the applications that the user downloads on your mobile device. This is stated on the site technical support.
“In order to provide more personalized Twitter, we will collect and periodically update the list of applications installed on your mobile device. This will more accurately select potentially interesting content for you, “- said on the website Twitter.
On Twitter, promised that this innovation will help organize information, including advertising. The function can be disabled in the settings of the smartphone, although the client is installed with it by default. In addition, innovation is not touched by those disabled targeting ads of interest. Such an opportunity is provided for owners of devices on iOS and Android.
On Twitter, added that the marketing department is interested only in data downloaded applications, and other information will not be used.
Twitter’s business model depends almost entirely on of targeted mobile advertising. In addition, the service is not so long ago began to show users tweets from accounts to which they have not been signed, but that could potentially be of interest to them.
In October it was reported that Twitter raised $ 320 million for the III quarter, of which 85% – at the expense of mobile advertising.
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