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Twitter launches new ad campaign because people do not understand Twitter
Company Twitter this morning launched a new advertising campaign marketing, aiming Twitter through the campaign to familiarize people platform Twitter and why should they have to use the site, in addition to trying to address the confusion quotient users have about the service in general.
The campaign is trying to inform people about what it means Ujir, and clarification that the podium is the source for news, entertainment, politics, starting from the big events around the world down to the simple everyday events.
And it launched a campaign called “see what happens” See what’s happening , the campaign focuses on the show a glimpse of conversations that take place on the podium for the newcomers.
The company says nearly 90 percent of the people all around the world know Twitter as a brand, but they do not really know what Twitter is and what happens there.
The company found, for example, that most people who knew Twitter they did not use them, so in the belief that it is a social network to connect with friends and family and compete with Facebook, which indicated the company that he is a misconception that Twitter is not.
Twitter and want to change the notion held by people that he tweeted they must do every day, as the company suffered from the presence of many fallacies users have about the service, due to the company’s failure to explain what it properly.
Ads are designed to help people understand that Twitter is not a social network similar to Facebook, nor is it the place imposes on the people to do tweeted every day.
The ads highlight instead the possibility that Twitter as a place that allows the spread of the news, whether it be in politics or social movements or other news.
And show a lot of criticism, which indicates that the company does not know exactly what it wants to be, and so the new users may not know how they are supposed to use their Twitter.
Advertising campaign may not be enough to stimulate the recession in the growth experienced by Twitter, but it is a step in the right direction, and the company pointed out that he will be put videos digital marketing and advertising in the coming days and weeks.Viewing:-109
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