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Twitter launches service that allows advertisers to target users on television
Twitter announced the launch of a service allowing companies that TV ad campaigns targeting viewers of those ads in tweets on the social networking site.
Twitter said that service allows businesses ad campaigns across TV, complete delivery of advertising messages through the site and to target specific users, after the expiration of the original ad on TV.
Social networking site will provide advertisers with special tools to track advertising campaigns and measure the reactions of users, to determine the success of their campaigns.
Twitter targeted advertisers on television in the United States, and did not specify any information about the plan to launch the service in other countries.
The Twitter service tests conducted since last May with a number of brands, to measure how users interact with advertisers.
Supervises service company “Bluefin” Labs acquired by Twitter in February, is a company specialized in social analysis about TV shows.
The Michael Fleishman the founder of Bluefin Labs “which is the supervisor of the service” Twitter “to recent studies on the interaction between users of the site about the ads on TV, she rose to 95%, with increased desire to buy the advertised product to 58% after talking about it on Twitter.
“Twitter, via his blog , the success rates of ad campaigns that experience increased by 27% compared with the dependence on TV only.
“Twitter” is described as a social lltvas directory because of the many tweets its users about what happens to them on television, what they love, and wemaykrhonh is the description by the magazine “on micro-blogging site.
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