Twitter plans to provide ad data to users

Oct

25

2017

The Twitter blogging platform has indicated its intention to provide more transparency in advertising on its platform and clearly classifies the various ads, including political ads, the latest response from a technology firm to criticize its role in spreading foreign propaganda during the US presidential campaign in 2016. Criticism that Russia has used Twitter to influence the feelings of voters.

The company said in a statement that it will provide the Advertising Transparency Center, where the public will be able to display all ads on the platform and the advertising sponsor under its new laws, and users will be able to know who created the advertisement and how long it was targeted, Twitters sent from a political account are clearly visible.

According to the company, the Transparency Center will have a special section dedicated to these political ads. It will show the people who made the purchase, the amount of money spent on the campaign’s total advertising, and the demographic factors targeted by these ads, including age, gender and geography. Introducing US Senators Legislation requiring major online services to adopt similar measures.

These include forcing services such as Twitter to create a public profile of political advertising buying, placing disclaimers in each ad, and determining who sponsored them. This legislation is in response to Russia’s role in using social media to intervene in the US presidential election in the last year.

According to the US Senate behind the bill, it was among those efforts to buy political ads on Facebook, Google and Twitter, but obsolete advertising campaign laws kept the public from knowing who bought those ads. Twitter said on Tuesday that its new laws would go beyond ads Electoral and political policies and that they will develop stricter policies on case-related advertising.

The implementation of these policies takes a long time, along with the need for collaboration between Twitter and other technical companies, industry leaders and advertising partners to clearly define what should include those policies. At the same time, the company pledged to eliminate another problem facing the platform, Phantom that publishes false information.

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In: A Technology & Gadgets Asked By: [20403 Red Star Level]

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