Twitter seeks to register the term “subtweet” its own brand




Ft micro-blogging site Twitter request to the Office of the United States Patent and Trademark Office USPTO to obtain trademark rights to the term “subtweet”.

The term subtweet to tweets posted on Twitter by mentioning the particular user of the site without mentioning the actual user name, and without his knowledge.

And are usually used to spread negative or derogatory Tweets of the person mentioned in a circuitous, will not see that user Tweet on schedule because they do not contain the @ symbol that contains any user name on Twitter.

The term is used for example in case someone tries to criticize someone else have a user nameJohnDoe, for example, without those TweetJohnDoe appear on the user’s schedule, and if the person does not put the @ sign in Tweet it will not appear in your schedule userJohnDoe.

The use of this term is in general since at least 2013, and it is not the invention of micro-blogging network staff, but are rarely used in this context, the off-site.

The Commission has published the request on November 19, and opened the opposition door in case he wants one interception on the network for the brand of the term “Sub tweet” as a trademark belonging to him, and if no objection to it is likely to be approved in a matter of months.

And must on Twitter use that term within the commercial framework in order to maintain the brand rights and Twitter will have exclusive rights to authorize others to use the trade term.

And works Twitter that term recording in an attempt to keep the rights to use, after losing the previous battle on maintaining the term “tweet” of its own as a brand after its use by application developers without the network permission, and without blogging network miniature of the term registered as a trademark.


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