Twitter sees active users barely grow




The number of active users on Twitter is growing slightly, according to the quarterly results. Within three months, there were four million active users by the number of active members amounted to 320 million. To stimulate growth, Twitter advertising is broadcast on TV.

Jack Dorsey, one of the founders of Twitter which has since early October director of Twitter, made ​​during the presentation of the quarterly figures known that there is a television advertising campaign to attract new users. Twitter also hopes the commercials that persuade users leave the service to return. The commercials are on prime-time broadcast during the World Series is to see a movie of thirty seconds aimed at sports enthusiasts. It is not the first time that Twitter advertising on TV, which has already been done in 2012.

The commercials are part of the measures to get Twitter profitable. Dorsey sacked earlier this month 8 percent of the staff. Twitter ended the third quarter of 2015 revenue of $ 569 million, converted at present € 515 million. That’s 58 percent more than in the third quarter of 2014. Despite Twitter writes red figures. The loss amounted to 132 million dollars. The turnover of Twitter is largely derived from advertising and 86 percent of these revenues are getting the service out to show ads on mobile devices.

Although the financial results were above expectations, the growth of users is disappointing. Twitter predicted to have after the third quarter, 324 million active users, but it turned out to be 320 million. Moreover, there were hardly any new members from the US, while Twitter owes its revenue almost exclusively to US users.


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