Twitter sees growth in number of users flatten and double turnover




Twitter announced when presenting the quarterly figures that it has 288 million monthly active users. That is an increase of less than 2 per cent compared with the previous quarter. Sales have increased again dramatically, with almost a doubling.

Twitter The quarterly figures confirm what has been suspected for some time: that the growth leveling off in the number of active Twitter users. With 288 million active users, Twitter is 1.4 percent more than the previous quarter. Homeland in the United States the number of users grows even at all. Compared with a year earlier, the growth in the number of active users from 20 percent, while the rate of growth in previous years was much higher.

Despite the slowdown in the growth of new users booked Twitter financially or good results. Sales nearly doubled, with an increase of 97 percent, to $ 479 million, the equivalent of some 433 million euros. Twitter has recently invested heavily in its advertising network, the revenue per ad compared to the previous year increased by 60 percent. However, the social networking site loss continues to lead.

Twitter gets some time criticism that its users can not hold. CEO Dick Costolo recently spoke out about the flawed approach of “trolls” on the social network. The great multitude users that negative or provocative exhaust on Twitter would be one of the reasons that people cancel their account. Costolo promised improvement.


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